The change also comes among mounting research that chemical food dyes, including Yellow 5 and Yellow 6 found in Kraft products, contain known carcinogens and are linked to hyperactivity in children. Kraft says the move to natural ingredients is not in response to these reports, and instead attributed it to "changing family preferences."
In addition to their chocolate products, Nestlé also plans to remove all artificial flavors and colors from their frozen pizzas and snacks, which include over 250 products and six brands in the U.S., by the end of 2015. These brands include DiGiorno®, Tombstone®, California Pizza Kitchen®, Jack's®, Hot Pockets®, and Lean Pockets®. All newly launched Nestlé products will also reflect these changes.
Their entire cereal line will be completely free of artificial colors and flavors by the end of 2017, with cereals containing marshmallows, like Lucky Charms, to be among the last to roll out.
GM plans on swapping out chemical food dyes with natural coloring from healthy sources like vegetables, fruit, and spices, citing "consumers' changing tastes" as the motivation behind the change.
- Papa John's. The company plans to eliminate 14 ingredients, including corn syrup, preservatives, and artificial colors, by the end of 2016.
- Panera Bread. It plans to remove 150 artificial sweeteners, colors, flavors, and preservatives from their soups, sandwiches, salads, and certain baked goods by the end of 2016.
- Subway. The company says it will gradually make changes over the next 18 months to remove artificial colors, flavors, and preservatives from their menu.
- Noodles & Company. It has plans to remove all artificial colors, flavors, and preservatives from soups, sauces, and dressings by the end of 2015.
- Taco Bell. The company plans to remove artificial colors and flavors from most of their menu items by the end of 2015. The chain also plans to phase out high fructose corn syrup and palm oil.
- Pizza Hut. They plan to remove artificial colors and flavors from most of their menu items by the end of 2015.
- Chipotle. The first national chain to cook entirely with non-GMO ingredients, Chipotle's next plan is to begin removing artificial preservatives, which are still in the burritos.