Meet PlayKids: Where Learning and Play Come Together

PlayKids is a global brand dedicated to helping children love learning while giving parents and caregivers peace of mind. Since its launching in 2014, PlayKids has reached more than 70 million families across 180 countries. Over more than a decade, it has created digital experiences that bring together learning, entertainment, and play for young kids.

At the heart of the brand is PlayKids Learning, a streaming platform created for children ages 2–8, with videos, games, shows, and activities in one place, combining content kids enjoy with experiences that support their development.

At PlayKids, they believe with the right content and experiences, screen time for kids can be intentional, becoming an opportunity to learn, explore, and build skills for life, while having fun.

What Does Intentional Screen Time Mean?

Parents don't always have the option to avoid screens, because technology is already part of everyday life, and kids are growing up in a digital world.

The important question is: What are kids getting from the time they spend on screens?

Intentional screen time means choosing digital experiences that have a purpose. Instead of passive content that simply keeps children occupied, it can be an opportunity to encourage creativity, learning, and healthy development.

At PlayKids, we believe screen time can be both fun and meaningful.

Every experience should give kids a reason to explore, discover, or learn something new. At the same time, parents should feel confident about the choices they are making for their children.

That's the idea behind PlayKids Learning: helping families turn everyday screen time into intentional and happy moments for child development.

How Does PlayKids Learning Make Screen Time More Intentional?

PlayKids Learning combines education and entertainment in a way that feels natural for children.

The platform includes a curated library of videos, games, shows and interactive activities. Content is carefully selected and designed for children, with educational experts helping to make sure that experiences are appropriate for their age and stage of development.

Kids can learn through stories, games, characters, and activities they already enjoy. This can help make learning feel less like a lesson and more like play.

And that's important because children are often at their most engaged when they're having fun.

What Can Children Learn Through PlayKids?

Learning during early childhood goes far beyond knowing letters and numbers.

Children are developing cognitive, social, emotional, and creative skills that can become important foundations for the future.

PlayKids Learning supports different areas of development, including:

• Literacy: exploring letters, words, stories, and language.

• STEM and problem-solving: developing early skills in math, logic, science, and reasoning.

• Creativity: encouraging children to express themselves through art, music, and imaginative activities.

• Social-emotional learning: helping children explore emotions and develop important social skills.

• Imagination and discovery: encouraging children to ask questions, explore new ideas, and understand the world around them.

The goal isn't to turn screen time into school.

It's to create digital experiences where they can learn naturally while doing something they genuinely enjoy.

What About Safety?

For parents, intentional screen time also needs to be safe screen time.

PlayKids Learning is totally age-appropriate and provides a 100% ad-free environment certified by kidSAFE®. There are no external links or ads, helping create a protected space where kids can explore.

The platform also offers features such as parental controls, individual child profiles, and offline access, giving families more flexibility over how and where children use the platform.

For parents, this means one less thing to worry about when choosing digital content for their children.

Why Do Parents Choose PlayKids Learning?

Choosing digital content for children can sometimes feel overwhelming. There are countless apps, platforms, videos, and games available, and not all of them are created with children's development in mind.

PlayKids Learning was created to make that choice easier.

Parents can find:

• Educational content curated by experts.

• A safe, ad-free environment.

• Beloved characters and engaging stories.

• Tools such as parental controls and offline access.

Most importantly, parents can have peace that their child's screen time has a purpose.

More Than 10 Years of Learning Through Play

PlayKids has been creating digital experiences for children for more than a decade.

Today, PlayKids Learning offers more than 1,600 hours of content, including PlayKids Originals and other beloved characters such as Masha and The Bear, Numberblocks and Pocoyo. These familiar characters and stories help make learning feel engaging and accessible for children. 

Today, PlayKids Learning offers more than 1,600 hours of content and more than 150 games, including PlayKids Originals and popular franchises that children already know and love.

The brand has grown and evolved over the years, but the idea behind it remains simple: children learn best when they are engaged, happy, and having fun.

That's why PlayKids combines learning with the power of play.

Supporting Families Beyond Screen Time

PlayKids' commitment to families is also expanding beyond children's digital experiences.

With the introduction of FamilyEducation by PlayKids, families can now find trusted parenting guidance alongside their kid’s learning and entertainment experiences offered by PlayKids.

FamilyEducation has been helping parents navigate pregnancy, parenting, child development, education, health, and family life since 1996, with expert-reviewed content created to support families through different stages of childhood.

Together, PlayKids and FamilyEducation share an important goal: helping parents feel more supported and confident as they navigate the many decisions that come with raising children.

PlayKids Learning focuses on intentional digital experiences for children.

FamilyEducation provides information and guidance for the adults raising them.

Both are part of a broader commitment to supporting families as children learn, grow, and develop.

Making Every Digital Moment Count

There is no perfect way to navigate parenting in a digital world.

But parents can make thoughtful choices about the experiences they offer their children. Screen time can be a moment to discover something new, practice an important skill and use their imagination.

Meaningful experiences for children. More confidence for parents. And a smarter way to make screen time count.

Ready to discover PlayKids Learning World?

Give PlayKids Learning a try and discover hundreds of hours of learning and fun with your kids' favorite characters. 

If you're looking for more practical tips and expert guidance for navigating everyday parenting, explore more articles from FamilyEducation by PlayKids.