Trademarks: From Wall Paintings to Musical Notes

How much do you know about the history of trademarks?

Quiz

1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?

  • McDonald's, Golden Arches
  • Coca-Cola, Coke bottle
  • General Motors, Cadillac hood ornament

2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:

  • Asphalt shingles
  • Morton's salt
  • Goodyear Tires

3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:

  • Bricks
  • Bread
  • Cloth

4. In 1972, Standard Oil changed its name to what?

  • Texaco
  • Exxon
  • British Petroleum

5. Aspirin, thermos, escalator, and nylon are all examples of:

  • Imported products not subject to U.S. trademark laws
  • Words that originated as trademarks, but that are now generic, or general, names
  • Products invented before 1901, and not eligible for trademark protection

6. What corporation received a color as a trademark in 1987?

  • Owens Corning, pink insulation
  • Mercedes Benz, silver automobiles
  • Pepsi, light brown cola

7. The earliest trademarks were used by:

  • Traders in the ancient Middle East, around 3,500 B.C.
  • Manufacturers in Eighteenth Century Paris
  • European cave dwellers, around 5,000 B.C.

8. In 1971 who received a trademark consisting of musical notes?

  • NBC
  • Hilton Hotel Corp.
  • Loews Corp.

9. The first trademark in the United States was granted to:

  • Averill Paints
  • Singer Sewing Machine Corp.
  • Quaker Oats

10. The first American publication to receive a trademark was the:

  • New York Times
  • Philadelphia Gazette
  • Ladies Home Journal

1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?
McDonald's, Golden Arches

2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:
Morton's salt

3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:
Bread

4. In 1972, Standard Oil changed its name to what?
Exxon

5. Aspirin, thermos, escalator, and nylon are all examples of:
Words that originated as trademarks, but that are now generic, or general, names

6. What corporation received a color as a trademark in 1987?
Owens Corning, pink insulation

7. The earliest trademarks were used by:
European cave dwellers, around 5,000 B.C.

8. In 1971 who received a trademark consisting of musical notes?
NBC

9. The first trademark in the United States was granted to:
Averill Paints

10. The first American publication to receive a trademark was the:
Ladies Home Journal

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