Quiz
1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?
2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:
3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:
4. In 1972, Standard Oil changed its name to what?
5. Aspirin, thermos, escalator, and nylon are all examples of:
6. What corporation received a color as a trademark in 1987?
7. The earliest trademarks were used by:
8. In 1971 who received a trademark consisting of musical notes?
9. The first trademark in the United States was granted to:
10. The first American publication to receive a trademark was the:
1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?
McDonald's, Golden Arches
2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:
Morton's salt
3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:
Bread
4. In 1972, Standard Oil changed its name to what?
Exxon
5. Aspirin, thermos, escalator, and nylon are all examples of:
Words that originated as trademarks, but that are now generic, or general, names
6. What corporation received a color as a trademark in 1987?
Owens Corning, pink insulation
7. The earliest trademarks were used by:
European cave dwellers, around 5,000 B.C.
8. In 1971 who received a trademark consisting of musical notes?
NBC
9. The first trademark in the United States was granted to:
Averill Paints
10. The first American publication to receive a trademark was the:
Ladies Home Journal