Trademarks: From Wall Paintings to Musical Notes - FamilyEducation

Trademarks: From Wall Paintings to Musical Notes

How much do you know about the history of trademarks?

Quiz

How much do you know about the history of trademarks?

1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?

  • McDonald's, Golden Arches
  • Coca-Cola, Coke bottle
  • General Motors, Cadillac hood ornament

2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:

  • Asphalt shingles
  • Morton's salt
  • Goodyear Tires

3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:

  • Bricks
  • Bread
  • Cloth

4. In 1972, Standard Oil changed its name to what?

  • Texaco
  • Exxon
  • British Petroleum

5. Aspirin, thermos, escalator, and nylon are all examples of:

  • Imported products not subject to U.S. trademark laws
  • Words that originated as trademarks, but that are now generic, or general, names
  • Products invented before 1901, and not eligible for trademark protection

6. What corporation received a color as a trademark in 1987?

  • Owens Corning, pink insulation
  • Mercedes Benz, silver automobiles
  • Pepsi, light brown cola

7. The earliest trademarks were used by:

  • Traders in the ancient Middle East, around 3,500 B.C.
  • Manufacturers in Eighteenth Century Paris
  • European cave dwellers, around 5,000 B.C.

8. In 1971 who received a trademark consisting of musical notes?

  • NBC
  • Hilton Hotel Corp.
  • Loews Corp.

9. The first trademark in the United States was granted to:

  • Averill Paints
  • Singer Sewing Machine Corp.
  • Quaker Oats

10. The first American publication to receive a trademark was the:

  • New York Times
  • Philadelphia Gazette
  • Ladies Home Journal

1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?
McDonald's, Golden Arches

2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:
Morton's salt

3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:
Bread

4. In 1972, Standard Oil changed its name to what?
Exxon

5. Aspirin, thermos, escalator, and nylon are all examples of:
Words that originated as trademarks, but that are now generic, or general, names

6. What corporation received a color as a trademark in 1987?
Owens Corning, pink insulation

7. The earliest trademarks were used by:
European cave dwellers, around 5,000 B.C.

8. In 1971 who received a trademark consisting of musical notes?
NBC

9. The first trademark in the United States was granted to:
Averill Paints

10. The first American publication to receive a trademark was the:
Ladies Home Journal

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